Monday Minute | 011

We are all a part of the YouTube generation …
Today, if you need to do anything, you “YouTube it.” Change a lock, fix the car, install an air conditioner, start using a new software application, prepare for surgery, etc. Challenged to do the moonwalk? Learn how to do it from Michael Jackson. Want to emulate Mick Jagger’s onstage style? It’s all there—and much, much more.
In our office, we usually take a few minutes with anyone who joins for lunch to enjoy a few videos of kids, pets or amazing world events, but it also streams into the DIY “how-to” section. Amber, our HR Director, is a card maker and frequently laughs that her home internet must be still showing the latest card-making techniques and ideas. She is what could be called an avid fan of YouTube learning. The videos give Amber the confidence to replicate the activity, but she knows that it takes time and that the first version may not be as perfect as what we see online. By doing them over and over, she builds the skill.
So why do I bring it up? Because watching doesn’t take the place of doing. The act of feeling out the specific activity is as important as doing it. In a recent article from Harvard Business Review, Michael Kardas and Ed O’Brien point out that these videos have changed the way we learn. It also highlights that watching is no substitute for practice, practice, practice.
We are using videos more and more to get our message out. When it focuses on doing an activity, we need to remember that even with a video, our audience may need some direction and time to perfect the activities that we are helping them learn. And we need to let them know it’s OK to end up on the “fail” loop. It just means we need more practice.
(FYI – for anyone that ever gets a KUDO card, Amber makes each and every one.)

-Stacey Smith, PQC President & CEO